The one rule
Stage the furniture, not the house.
You can add a couch, a rug, a lamp, art on the wall. You cannot renovate the kitchen, swap the appliances, erase a power line or add a lawn that is not there. If a buyer walks in the front door and feels lied to, the rule was broken, and agents lose listings over that.
How Stagewright keeps you on the right side
- 01Every request carries the rule. The instructions sent to the model forbid changing walls, floors, fixtures, built-ins, appliances, the view, the camera angle or the crop, and forbid repairs or removals. Your text is added as style direction and never replaces those rules.
- 02“VIRTUALLY STAGED” label, on by default. The primary download stamps a clear disclosure in the corner of the image. A clean copy is one click away for markets that require the label in the caption instead.
- 03Exterior modes stay honest. Twilight changes only light and sky. Blue sky changes only the sky. Tidy yard greens the lawn that exists and removes loose clutter, never permanent features.
California
Assembly Bill 723 took effect 1 January 2026. Digitally altered listing photos need a disclosure. Label every staged image and say so in the listing remarks.
Everywhere else
Rules are set by each MLS and differ. Most require “virtually staged” on the photo or in the caption, and all prohibit altering permanent features. Check yours; it takes two minutes.
This page is a practical summary, not legal advice. When in doubt, label it and ask your MLS.